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        "html_text": "<div class=\"fr-view\"><p style='margin:0cm;font-size:16px;font-family:\"Cambria\",serif;margin-bottom:8.0pt;text-align:justify;'><span style=\"font-size: 14px; font-family: Verdana, Geneva, sans-serif; color: rgb(0, 0, 0);\">A SWOT analysis can be used to conduct an internal review of how a business is performing and how well it is positioned to take advantage of present/future opportunities and tackle any present/future challenges. It involves assessing the <strong>S</strong>trengths and <strong>W</strong>eaknesses of a business (internal factors), alongside the <strong>O</strong>pportunities from which it could potentially benefit and <strong>T</strong>hreats that it could face (external factors relating to the market/industry in which the business operates).<img src=\"https://files.cdn.thinkific.com/file_uploads/370217/images/648/055/a03/SWOT-com.png\" style=\"width: 416px;\" class=\"fr-fic fr-dib\" srcset=\"https://files.cdn.thinkific.com/file_uploads/370217/images/648/055/a03/SWOT-com.png?width=1920 1x, https://files.cdn.thinkific.com/file_uploads/370217/images/648/055/a03/SWOT-com.png?width=1920&dpr=2 2x, https://files.cdn.thinkific.com/file_uploads/370217/images/648/055/a03/SWOT-com.png?width=1920&dpr=3 3x\"></span></p><p style='margin:0cm;font-size:16px;font-family:\"Cambria\",serif;margin-bottom:8.0pt;text-align:justify;'><span style=\"color: rgb(0, 0, 0);\"><span style=\"font-size: 14px;\"><span style=\"font-family: Verdana,Geneva,sans-serif;\"><strong>Strengths</strong></span></span></span></p><p style='margin:0cm;font-size:16px;font-family:\"Cambria\",serif;margin-bottom:8.0pt;text-align:justify;'><span style=\"color: rgb(0, 0, 0);\"><span style=\"font-size: 14px;\"><span style=\"font-family: Verdana,Geneva,sans-serif;\">Which positive attributes does the company possess? Does it have unique resources that contribute towards its success? Examples include: unique/popular products, unrivalled research capabilities, particularly talented employees, strong customer loyalty and strong branding. Does the company have a competitive advantage?</span></span></span></p><p style='margin:0cm;font-size:16px;font-family:\"Cambria\",serif;margin-bottom:8.0pt;text-align:justify;'><span style=\"color: rgb(0, 0, 0);\"><span style=\"font-size: 14px;\"><span style=\"font-family: Verdana,Geneva,sans-serif;\"><strong>Weaknesses</strong></span></span></span></p><p style='margin:0cm;font-size:16px;font-family:\"Cambria\",serif;margin-bottom:8.0pt;text-align:justify;'><span style=\"color: rgb(0, 0, 0);\"><span style=\"font-size: 14px;\"><span style=\"font-family: Verdana,Geneva,sans-serif;\">Which negative attributes does the company exhibit? Is it struggling financially? Are its products outdated? Does it lack strong brand recognition? Has the company tried to deal with its weaknesses?</span></span></span></p><p style='margin:0cm;font-size:16px;font-family:\"Cambria\",serif;margin-bottom:8.0pt;text-align:justify;'><span style=\"color: rgb(0, 0, 0);\"><span style=\"font-size: 14px;\"><span style=\"font-family: Verdana,Geneva,sans-serif;\"><strong>Opportunities</strong></span></span></span></p><p style='margin:0cm;font-size:16px;font-family:\"Cambria\",serif;margin-bottom:8.0pt;text-align:justify;'><span style=\"color: rgb(0, 0, 0);\"><span style=\"font-size: 14px;\"><span style=\"font-family: Verdana,Geneva,sans-serif;\">Which opportunities are currently available for the company to exploit? Is its market growing? Is consumer behaviour changing in a way that could benefit the company? Are other opportunities likely to arise in the future?&nbsp;</span></span></span></p><p style='margin:0cm;font-size:16px;font-family:\"Cambria\",serif;margin-bottom:8.0pt;text-align:justify;'><span style=\"color: rgb(0, 0, 0);\"><span style=\"font-size: 14px;\"><span style=\"font-family: Verdana,Geneva,sans-serif;\"><strong>Threats</strong></span></span></span></p><p style='margin:0cm;font-size:16px;font-family:\"Cambria\",serif;margin-bottom:12.0pt;text-align:justify;'><span style=\"font-size: 14px; font-family: Verdana, Geneva, sans-serif; color: rgb(0, 0, 0);\">Which external factors could negatively impact upon the company? Is its market shrinking? Is the market becoming saturated? Is the government regulating the market more heavily? Are consumers spending less (e.g. is there a recession)? Are these factors affecting all firms in the industry, or the company in particular?</span></p><hr><p><span style=\"font-family: Verdana, Geneva, sans-serif; font-size: 14px; color: rgb(0, 0, 0);\">Check out our &quot;</span><a href=\"https://www.commerciallaw.academy/courses/interview-case-studies\" rel=\"noopener noreferrer\" target=\"_blank\"><span style=\"font-family: Verdana, Geneva, sans-serif; font-size: 14px; color: rgb(0, 0, 0);\">Interview case studies</span></a><span style=\"font-family: Verdana, Geneva, sans-serif; font-size: 14px; color: rgb(0, 0, 0);\">&quot; course to see example case study answers, including a specific case study involving a </span><a href=\"https://www.commerciallaw.academy/courses/take/interview-case-studies/texts/66239233-instructions\" rel=\"noopener noreferrer\" target=\"_blank\"><span style=\"font-family: Verdana, Geneva, sans-serif; font-size: 14px; color: rgb(0, 0, 0);\">SWOT analysis of a fictional client scenario</span></a><span style=\"font-family: Verdana, Geneva, sans-serif; font-size: 14px; color: rgb(0, 0, 0);\">.</span></p></div>",
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