You are a partner at Freshfields and have been asked to prepare a pitch to FIFA (the international governing body of football). 

The pitch should aim to persuade FIFA to select Freshfields as the official legal services provider for an upcoming World Cup football tournament. This World Cup is to be hosted jointly by a number of countries across Continental Europe.

Please can you create a summary of what you believe we should cover in this pitch. In particular, can you: 

• Note down potential talking points that the pitch team can use to prepare for an in person presentation at FIFA’s offices; and
• Propose headings, bullet points and images that our internal design team can incorporate into a PowerPoint slide deck to support the presentation.

(3 hours)