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        "html_text": "<div class=\"fr-view\"><p style=\"text-align: justify;\"><span style=\"color: rgb(0, 0, 0);\"><span style=\"font-size: 14px;\"><span style=\"font-family: Verdana,Geneva,sans-serif;\">To conclude, I want to reiterate that you should not simply recite the phrases set out above. I have included these examples to give you a steer, but you&rsquo;ll ultimately need to carry out your own research and focus on the selling points that actually resonate with you.&nbsp;</span></span></span><span style=\"color: rgb(0, 0, 0);\"><span style=\"font-size: 14px;\"><span style=\"font-family: Verdana,Geneva,sans-serif;\">Otherwise you probably won&rsquo;t come across as convincing (and even if you get away with it on an application form, you may well be found out during an interview).&nbsp;</span></span></span></p><p style=\"text-align: justify;\"><span style=\"font-family: Verdana, Geneva, sans-serif; font-size: 14px; color: rgb(0, 0, 0);\"><strong>Do your research. Give specific examples. And support your statements by linking them back to your wants, needs, experiences and motivations.</strong></span></p></div>",
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