To conclude, I want to reiterate that you should not simply recite the phrases set out above. I have included these examples to give you a steer, but you’ll ultimately need to carry out your own research and focus on the selling points that actually resonate with you. Otherwise you probably won’t come across as convincing (and even if you get away with it on an application form, you may well be found out during an interview). 

Do your research. Give specific examples. And support your statements by linking them back to your wants, needs, experiences and motivations.