We cover firm motivation questions in much more detail in our Law firm profiles and research course, which provides an incredibly comprehensive guide to researching law firms, identifying unique selling points, and linking these points back to yourself. In this course, we've also built up an extensive bank of in-depth firm profiles and analyses of key differentiators for 90+ leading commercial law firms and in-house teams.

In addition, we have created a video series covering what clients look for when choosing law firms, a series of videos explaining how a law firm can maintain a competitive advantage, and a case study (with model answer) focused on a fictional law firm pitch to a high profile client.