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Finding an “in”

Moreover, if you’re reaching out to a potential new connection but aren’t able to secure an introduction from somebody, try to find some kind of shared experience to mention in your initial message to that person. Do your research so that you can find an “in”. This “in” might be that you both studied the same course at the same university, worked at the same summer camp, or attended the same church. Anything that can help them to remember what it was like to be in your shoes. Of course, it would be unrealistic to expect a 100% response rate to cold outreach (even a 30% response rate would be impressive), but this approach can at least help shift the odds your way. You could even use the LinkedIn search filters to find people whose experiences are somehow connected to your own, then reach out to them in priority.

Reaching out to a prospective contact

        

Once you’ve found your “in”, make sure you highlight this so the person knows why you have decided to approach them in particular. Next, explain what you are approaching them about. For example, do they work at a firm that you’re in the process of applying to, or do they work at a firm where you have an upcoming internship? Finally, be sure to explain what you’re looking for (e.g. advice) and end with a clear call to action. This might be a request for some written insights, a quick phone call or a coffee.

Top tip: when reaching out to someone via LinkedIn for the first time, make sure that you send a personalised message with your connection request. In the connection request, remind them who you are and how you met. Senior professionals will likely receive hundreds of anonymous connection requests per month, so a personalised message can help you stand out. Conversely, failing to personalise a connection request can make you appear lazy and unprofessional, which may result in your request being ignored. In addition, including a message with your connection request means you’ll always be able to refer back to when and why you originally connected with someone (as the message will sit in your LinkedIn message chain with that person).

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