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        "html_text": "<div class=\"fr-view\"><p style='margin:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin-bottom:12.0pt;text-align:justify;'><strong><span style=\"font-family: Verdana, Geneva, sans-serif; color: rgb(0, 0, 0); font-size: 16px;\">Securing direct introductions</span></strong></p><p style='margin:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin-bottom:12.0pt;text-align:justify;'><span style=\"font-size: 14px;\"><span style=\"color: rgb(0, 0, 0);\"><span style=\"font-family: Verdana,Geneva,sans-serif;\">If somebody recommends that you speak to one of their contacts, ask that person to introduce you to them <em>directly&nbsp;</em>(either in person, or by copying you into an email). The &ldquo;direct introduction&rdquo; exponentially increases your chances of receiving a response, as the contact likely won&rsquo;t feel comfortable ignoring you in the knowledge that this could reflect negatively on them to the person who made the introduction.&nbsp;</span></span></span></p></div>",
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