{
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        "html_text": "<div class=\"fr-view\"><p style=\"text-align: justify;\"><span style=\"font-family: Verdana,Geneva,sans-serif;\"><span style=\"font-size: 16px;\"><span style=\"color: rgb(0, 0, 0);\"><strong>Values</strong></span></span></span></p><p style=\"text-align: justify;\"><span style=\"font-family: Verdana,Geneva,sans-serif;\"><span style=\"font-size: 14px;\"><span style=\"color: rgb(0, 0, 0);\">Finally, clients are now paying more attention to the values of their advisers (and prospective advisers), with some clients preferring to work with firms whose values align with their own. In this context, clients might pay attention to a firm&rsquo;s commitment to diversity and inclusion (client representatives might not be impressed if nobody at the law firm is from a similar culture or background to them!). To that end, Laura Brunnen has come across clients who will request a firm&rsquo;s diversity statistics before agreeing to engage it, or will only work with diverse deal teams.</span></span></span></p><p style=\"text-align: justify;\"><span style=\"font-family: Verdana,Geneva,sans-serif;\"><span style=\"font-size: 14px;\"><span style=\"color: rgb(0, 0, 0);\">In addition, clients might consider a firm&rsquo;s investment in pro bono and corporate social responsibility initiatives. For example, a client that has achieved BCorp status or met net zero targets might prefer to work with a law firm that has also made the same commitments, as this can suggest that the organisations share some of the same core values. Some law firms even collaborate with their clients on corporate social responsibility initiatives, which can provide another opportunity for client representatives and lawyers to develop their professional relationships.</span></span></span></p><p style=\"text-align: justify;\"><span style=\"color: rgb(0, 0, 0); font-size: 14px; font-family: Verdana, Geneva, sans-serif;\">Alex McPherson has experienced all this first-hand, with a number of clients auditing Ignition Law&rsquo;s ethos, ethical commitments and culture more generally before deciding whether to instruct the firm.&nbsp;</span></p><p style=\"text-align: justify;\"><span style=\"font-family: Verdana,Geneva,sans-serif;\"><span style=\"font-size: 14px;\"><span style=\"color: rgb(0, 0, 0);\"><strong>Note that we cover how law firms maintain a competitive advantage in a video series that forms</strong></span></span></span><strong><span style=\"font-family: Verdana,Geneva,sans-serif;\"><span style=\"font-size: 14px;\"><span style=\"color: rgb(0, 0, 0);\">&nbsp;part of our&nbsp;</span></span></span><a href=\"https://www.commerciallaw.academy/courses/the-business-of-law-firms\" rel=\"noopener noreferrer\" target=\"_blank\"><span style=\"font-family: Verdana,Geneva,sans-serif;\"><span style=\"font-size: 14px;\"><span style=\"color: rgb(0, 0, 0);\">The business of law firms</span></span></span></a></strong><span style=\"font-family: Verdana,Geneva,sans-serif;\"><span style=\"font-size: 14px;\"><span style=\"color: rgb(0, 0, 0);\"><strong>&nbsp;course.</strong></span></span></span></p></div>",
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