{
    "html_item": {
        "id": 11561709,
        "html_text": "<div class=\"fr-view\"><p style=\"text-align: justify;\"><strong><span style=\"color: rgb(0, 0, 0); font-family: Verdana, Geneva, sans-serif; font-size: 14px;\">What do you think attracts clients to Addleshaw Goddard as opposed to other firms?</span></strong></p><p style=\"text-align: justify;\"><span style=\"font-size: 14px;\"><span style=\"font-family: Verdana,Geneva,sans-serif;\"><span style=\"color: rgb(0, 0, 0);\">I think Addleshaw Goddard has several unique selling points that attract clients to the firm. Firstly, AG&rsquo;s problem-solving framework &lsquo;Law, Plus More&rsquo; takes a holistic approach to clients&rsquo; needs, meaning that AG is more than a law firm. The combination of legal, technology, resourcing and consultancy expertise maximises value created for clients, as experts from a variety of specialisms collaborate to deliver the fastest, smartest solution. This approach has innovation and flexibility built into it, providing the client with a cost-effective high impact service, as highlighted by the firm&rsquo;s use of alternative billing approaches.</span></span></span></p><p style=\"text-align: justify;\"><span style=\"font-size: 14px;\"><span style=\"font-family: Verdana,Geneva,sans-serif;\"><span style=\"color: rgb(0, 0, 0);\">Secondly, AG&rsquo;s client-centric approach makes the firm stand out from its rivals. For example, in 2005 AG foresaw the challenges that in-house legal teams would be facing in the near future caused by the &lsquo;more-for-less&rsquo; dilemma. AG stayed ahead of the curve by creating the Client Development Centre and AG Consulting. The firm provides services in line with each client&rsquo;s individual strategies and needs, using its expertise to help in-house teams operate more efficiently and more impactfully. This demonstrates AG&rsquo;s effectiveness in utilising its expertise to deliver bespoke services.</span></span></span></p><p style=\"text-align: justify;\"><span style=\"font-size: 14px;\"><span style=\"font-family: Verdana,Geneva,sans-serif;\"><span style=\"color: rgb(0, 0, 0);\">Lastly, the firm has earned a strong reputation as a result of its innovation and quality of work. For example, AG has been recognized as a Top Five Law Firm in Europe for Innovation. Awards of this calibre form an important part of the consideration process during which clients get assurance regarding the firm&rsquo;s expertise. Furthermore, the firm boasts a large proportion of returning clients. This reflects the high level of legal and sector knowledge that AG lawyers possess, leading to stronger client relationships. AG&rsquo;s international network and resourcing expertise mentioned earlier also mean that the firm is better equipped for addressing a variety of their clients&rsquo; concerns compared to other rival firms.</span></span></span></p><hr><p style=\"text-align: justify;\"><span style=\"font-size: 14px;\"><span style=\"font-family: Verdana,Geneva,sans-serif;\"><span style=\"color: rgb(12, 82, 118);\"><strong>Our thoughts</strong></span></span></span></p><p style=\"text-align: justify;\"><span style=\"color: rgb(12, 82, 118);\"><span style=\"font-size: 14px;\"><span style=\"font-family: Verdana,Geneva,sans-serif;\"><strong><em>Positives</em></strong></span></span></span></p><ul><li style=\"text-align: justify;\"><span style=\"color: rgb(12, 82, 118);\"><span style=\"font-size: 14px;\"><span style=\"font-family: Verdana,Geneva,sans-serif;\">This answer gets straight to the point, with a nice introductory sentence, and maintains a clear structure throughout. It is also very well written, without glaring typos.</span></span></span></li><li style=\"text-align: justify;\"><span style=\"color: rgb(12, 82, 118);\"><span style=\"font-size: 14px;\"><span style=\"font-family: Verdana,Geneva,sans-serif;\">It focuses on what <em>clients&nbsp;</em>would care about, rather than what <em>employees&nbsp;</em>would care about, which is the correct approach (but the latter approach could be an mistake to make).</span></span></span></li><li style=\"text-align: justify;\"><span style=\"color: rgb(12, 82, 118);\"><span style=\"font-size: 14px;\"><span style=\"font-family: Verdana,Geneva,sans-serif;\">It picks out specific branded initiatives (e.g. &ldquo;Law, Plus More&rdquo; and &ldquo;AG Consulting&rdquo; etc.), as well as statistics (&ldquo;Top Five Law Firm in Europe&rdquo;), which demonstrates thorough, firm-specific research.</span></span></span></li><li style=\"text-align: justify;\"><span style=\"color: rgb(12, 82, 118);\"><span style=\"font-size: 14px;\"><span style=\"font-family: Verdana,Geneva,sans-serif;\">Most points link back to the question, and the arguments within each paragraph build nicely.</span></span></span></li></ul><p style=\"text-align: justify;\"><span style=\"color: rgb(12, 82, 118);\"><span style=\"font-size: 14px;\"><span style=\"font-family: Verdana,Geneva,sans-serif;\"><strong><em>Potential points for improvement</em></strong></span></span></span></p><ul><li style=\"text-align: justify;\"><span style=\"color: rgb(12, 82, 118);\"><span style=\"font-size: 14px;\"><span style=\"font-family: Verdana,Geneva,sans-serif;\">The applicant could have explained what is meant by &ldquo;alternative billing approaches&rdquo; to demonstrate a thorough understanding, as I don&rsquo;t feel this point obviously follows from the points generally made in the paragraph. They could also have focused a little more on the benefits for clients, rather than what the firm is doing.</span></span></span></li><li style=\"text-align: justify;\"><span style=\"color: rgb(12, 82, 118);\"><span style=\"font-size: 14px;\"><span style=\"font-family: Verdana,Geneva,sans-serif;\">The second point doesn&rsquo;t clearly relate to <em>clients</em>. It&rsquo;s all a bit vague/high level, and doesn&rsquo;t explain what the &lsquo;more-for-less&rsquo; dilemma is, nor how it is solved.</span></span></span></li><li style=\"text-align: justify;\"><span style=\"color: rgb(12, 82, 118);\"><span style=\"font-size: 14px;\"><span style=\"font-family: Verdana,Geneva,sans-serif;\">The third point arguably overlaps with the first point, as both link to quality of work. Perhaps this could have been phrased as the firm&rsquo;s ability to tackle the most complex challenges, or something to that effect.</span></span></span></li><li style=\"text-align: justify;\"><span style=\"font-size: 14px;\"><span style=\"font-family: Verdana,Geneva,sans-serif;\"><span style=\"color: rgb(12, 82, 118);\">The applicant could potentially have focused more on the firm&rsquo;s network (various regional offices for UK clients, as well as international offices), it&rsquo;s values (linking to corporate social responsibility), its investment in legal tech (which can make legal services more efficient, and therefore cheaper), and so on.</span></span></span></li></ul></div>"
    }
}